I went to the Webinar last week by Mike Newton-Ward from the N.C. Division of Public Health. Their Division has heavily incorporated social marketing into their programs for six years. The focus of Mike’s talk was about how they have educated division employees about social marketing.
These bullets are from the last slide of his presentation and they say a lot!
THINK LIKE A MARKETER!!
- Think behavior change
- Know your audience
- Think benefits and costs of behavior
- When/where in the right frame of mind
- When/where is right place and time