12.05.2006

RE3.org SURVEY QUESTIONS – Find a Bin














Which of the following describes your general reaction to this graphic:
- I really like it
- It’s OK
- Don’t like it much

Is it attention-getting?
- Very much
- A little
- Not at all

Is it interesting?
- Very much
- A little
- Not at all

Is it direct/to the point?
- Very much
- A little
- Not at all

What about this graphic do you like?

What about this graphic don’t you like?

2 comments:

Shelly said...

My general reaction to this graphic:
- It’s OK

Is it attention-getting?
- Very much

Is it interesting?
- Very much

Is it direct/to the point?
- A little

What about this graphic do you like?
It clearly is targeting teens to get them to recycle. If I were a teen, and maybe a bit of a rebel, I'd be attracted to it.

What about this graphic don’t you like?
It seems a little "crime" related to me. The angle that the soda can is being held in the foreground is the same way guns are held by young people. So it's kind of scary, like it might be a poster advertising a program for troubled teens. And "Find the bin" may be taken as a negative, in that it's hard to recycle because you have to search for a bin.

RE3.org said...

Thanks for your comments. I have heard similar issues from others about the graphic. We just need to keep testing it with the demographic.