LINK OF THE WEEK – Curbside Value Partnership

This is a great Web site with lots of cool material to help boost a recycling program. RE3.org plans to use its radio ads this summer all across the state. Listen for them on Clear Channel stations.

North Carolina’s Mecklenburg County is the 24th community to partner with the Aluminum Can Council’s Curbside Value Partnership. Beginning in January 2007, four Mecklenburg County communities (including the city of Charlotte) will launch a countywide education program communicating the importance of curbside recycling that has the potential to reach more than 200,000 households.

“CVP will help us pool resources and collaborate in one cohesive and integrated campaign, enabling us to better engage members of the community in recycling. We look forward to seeing even more curbside bins lining the streets filled with recyclables,” Brandi Williams, public information officer for Charlotte’s Solid Waste Services, says.

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