Stormwater Marketing Campaign

To assist North Carolina’s local governments with their outreach obligations, DENR contracted with local ad agency Cross + Associates to create campaign materials using input from local government and nonprofit groups.

The result is spokesfish “Johnny Fishpatrick,” who has a lot to say about stormwater and how to prevent water pollution!

[What do you think of Johnny? Interesting idea. Who is the intended audience?]

Because it is hard to tell the stormwater ‘story’ in a few seconds, all ads refer consumers to a Web site created for the campaign, www.KnowWhereItGoes.org. To make things more user-friendly, most elements can be downloaded from the Toolkit located on the www.ncstormwater.org Web site.


[I like the tag line – Know where it goes. Check out Johnny’s commercial and tell us what you think.]