When you are not the age of your intended audience it is hard to relate and communicate with them. Let me help you find information about communicating with the RE3.org demographic. Check out these great blog posts below which will provide you with valuable insight.
The Long, Long Tail of Facebook Causes
Getting Attention Blog
7 Facebook Essentials Nonprofit Marketers Need to Know
Katya’s Non Profit Marketing Blog
Millennials think corporations need a conscience
It isn’t what you say, it is what they hear
Made to Stick
Made to Stick, The book –
P.S. These authors are from NC and they have their own blog.