The N.C. Division of Public Health is coordinating a number of educational opportunities about social marketing during the month of November. Feel free to join in on any of the sessions listed below and bring a bagged lunch. Please RSVP via the comment section of this blog.
November 9, 12:00-1:30pm 5505 Six Forks Road, Raleigh, Building 1, Pine Room, 1-1-D4
Tools of Change Social Marketing Webinar: Getting Children and Youth to Walk and Cycle More—Catherine O'Brien, Cape Breton University; and Jacky Kennedy, Green Communities Canada.
This Webinar will feature two practical approaches for getting children and youth to walk and cycle more. Learn about the Centre for Sustainable Transportation's “Child and Youth Friendly Land Use and Transport Planning Guidelines,” its rationale, and work with Ontario municipalities in implementing the guidelines. Hear highlights of Green Communities Canada’s “Active and Safe Routes to School” program, including related barriers and benefits, and the results achieved and lessons learned over many years of implementation.
November 13, 12:00-1:00pm 5505 Six Forks Road, Raleigh, Building 3, Computer Training Room, 3-2-C1
CDCynergy-Social Marketing Edition
Interactive Overview Desktop tool to help you plan, implement and evaluate social marketing interventions. See an overview and try it yourself!
-700+ resources on one CD!—including planning templates, case studies, consultant videos, PDF journal articles.
-Extensively vetted by national experts. Like having a highly paid consultant sitting at your desk for free!
November 26, 12:00-1:00pm 5505 Six Forks Road, Raleigh, Building 3, Cardinal Room, 3-1-B12,
PRIZM Commercial Marketing Database Overview & Demo
PRIZM is a national commercial marketing database that provides information on people’s lifestyle and media habits. Used by CDC, NIH, NCI and other public health organizations to geographically locate target audiences, identify private sector partners and choose the most appropriate media pathways for health interventions.