Messaging and graphics for an older demographic

NC DPPEA is helping the Town of Pinehurst create a new recycling truck ad. I applaud them for this because I think it is a great economical way for a local government to get the recycling message out. The demographics of Pinehurst are very different from other NC towns. Go to MyBestSegments.com and put in the zip code - 28374. See what I mean?

Let us know what you think of the draft ads in the comments section.

1 comment:

Susan said...

I like the one that talks about jobs. I gave a group of seniors a tour today of our MRF. I talked a lot about the business of recycling. They had no idea of the impact on the economy.