RE3.org – Social Marketing Case Study

We were fortunate enough to be asked to submit a case study for the social marketing journal coordinated by The George Washington University titled Cases in Public Health Communication & Marketing.

This year's theme is the application of new media in public health campaigns. Cases on this topic include MTV/KFF's “think HIV Campaign,” CDC's “VERB Campaign,” and North Carolina's “RE3.org Campaign.”

Cases in Public Health Communication & Marketing is an open-access journal that is published yearly on the Internet. The journal’s mission is to foster learning based on the practical applications of topics within the fields of public health communication and social marketing. Each volume features peer-reviewed student cases, invited cases and editorials.

The current volume, and the RE3.org article, can be found at: http://www.casesjournal.org