In 2009, we plan to purchase 12 weeks of Recycle Guys and RE3.org commercial air time on Time Warner Cable. Via Time Warner we will receive coverage in all metropolitan areas like Raleigh, Charlotte, Greensboro and Wilmington. We’ll also receive coverage in Jacksonville, Elizabeth City, Morehead City and Robeson County.
-The Recycle Guys commercials will air on Nickelodeon, Cartoon Network and Animal Planet June 29-August 2, 2009.
-RE3.org commercials will air on BET, MTV and VH1 from August 3-August 30, 2009.
-Finally, some new commercials with some different messaging will air from August 31-September 20, 2009.
As usual, our “added value” with Time Warner will be awesome. We will be partnered with the Nickelodeon Kids Choice Awards and an MTV contest.
2 comments:
I'm always glad to see new efforts to make RE3.org a household name, but are these the right channels to reach the target demographic? I like VH1 for its top 20 countdown on Saturday mornings, but I haven't watched MTV in years. Why isn't Comedy Central on the list? I think advertising during The Daily Show and Colbert Report would be ideal to reach twenty and thirty-somethings.
Thank you for your comment Dodge This. I think the answer is 2-fold. Money and demographics. I believe we get more bang for our buck with these channels. I know they do skew to the 18-24 year old crowd more than the 25-34 crowd. It will be a good analysis for me to do next year. Number of audience members per channel per dollar. I'll make a note!
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