Recently we asked visitors to RE3.org’s Web site and friends or followers on RE3.org’s various social networking pages to take a survey to rate recycling posters intended for bars or restaurants. The survey was conducted through Survey Monkey, and we had 83 respondents as of 02/01/2009. Two-thirds of respondents were female, and most respondents fell into the 18-34 age range.
To see variations of the posters we surveyed, click here.
1. Ask him if he recycles:
63% either liked it a lot or liked it. 13 respondents gave comments:
• Four respondents said the ad was either cheesy or weird.
• A few responded they liked the inter-racial aspect.
• “No basis in reality” –Male, 37
2. He must recycle:
36% either liked it a lot or liked it. 27 respondents gave comments:
• Eight respondents said the ad was either “raunchy, trashy, or distasteful.”
• Seven respondents indicated they didn’t get the ad.
• “all women at a bar aren’t desperate”- Female, 29
3. Message in a bottle:
75% either liked it a lot or liked it. 13 respondents gave comments:
• Five respondents liked the simple, clean look to the poster.
• Two respondents said the ad wasn’t catchy.
• “No innuendo, no hidden messages, and very clear as to what you are socially marketing”- Female, 39
4. Plans for your bottles and cans:
81% either liked it a lot or liked it. 13 respondents gave comments:
• 10 comments dealt with how respondents liked the stats and facts.
• One respondent liked the bartender, while another thought he was a “sleaze.”
• “Many people understand the concept of recycling, but never really think about the end result and this poster brings that to the forefront.” Female, 24
66% either liked it a lot or liked it. 13 respondents gave comments:
• 12 respondents said the ad was too drab or not catchy enough.
• Two respondents wanted to see $$$ associated with the poster.
• “This one is just like every other recycle poster that people ignore”-Female, 28