Social Media How-To Summary
If you missed both Social Media How-To webinars, a recording of the webinar can be found here. (I’ll admit it isn’t the best quality.)
A copy of the slides can be found here.
Here are some tips from the webinar:
1) Create a general e-mail address to be used as your login for all social media accounts. So as staff changes, the account (and all your hard work) won’t be lost. We use Re3.firstname.lastname@example.org.
2) Utilize Google Analytics (a free service) to track blog usage. It tells you how many people visit your blog, where they come from, how long they stay and any keywords they used to search for your organization.
3) Utilize Google Alerts to track who and where your program is being discussed online. This allows you to participate in the online conversation.
4) When using Twitter, retweet (shown as RT) other interesting posts. This adds up-to-date content to your account for the community following you. Make sure to post relevant information on your Twitter account so that it will be retweeted by others.
5) To follow your preferred topic on Twitter you can use the Twitter search function and/or precede your post with a hashtag (shown as #). An example would be #followfriday
6) Utilize URL shortners such as http://bit.ly to forward long links in Twitter to save valuable character space.
7) When creating a Facebook ‘page’ for your organization it must be linked to a personal Facebook profile. Facebook will eventually kick you off if you create a fake profile. Believe me – it has happened to RE3.org twice.
8) Your personal profile becomes an administrator of the Facebook ‘page.’ Others in your organization with a personal profile can also be administrators. This is recommended, so again, as staff changes your page won’t be lost. People that come to your organizational page will not see your personal profile unless your personal settings allow that.
9) You can also create a Facebook ‘group’ and ‘cause.’ A group is rather static and a cause requires the user to download a separate Facebook application.
10) Check and use Facebook Insights to learn how many people visit your page, where they come from, how long they stay, etc.
11) You can create ‘events’ via your Facebook page also. RE3.org often conducts outreach events throughout North Carolina at festivals, fairs and sporting events. Through the events feature, we can let our fans know where RE3.org will be by inviting them to join.