You Gotta Be Kidding

Have you seen the new Georgia recycling campaign called YouGottaBeKidding.org? I love it.

I highly recommend going to the “Fun Stuff” section. I just “wasted” a good 15 minutes reading the funny comments on the right hand side. Who says government can’t be cool, hip and think outside the box?

The campaign is designed to raise awareness about the convenience and benefit of recycling, while also motivating behavior change among our target audience, 25-34 year olds. [Sounds like RE3.org – maybe we could learn a few tricks]. Funded by the Georgia Department of Community Affairs Office of Environmental Management, this campaign is one tier of a comprehensive strategy to boost recycling in the state and to keep valuable materials out of landfills and in Georgia’s mills and factories.

This is not your “traditional” recycling education campaign. This campaign takes all of the misconceptions and lame excuses about recycling, exaggerates them to show their absurdity and by doing so, tells all of the non-recyclers “you gotta be kidding!” The “cast of characters” developed for the campaign wear their non-recycler status on their proverbial sleeve to prove the point that it’s absurd not to recycle. (source - YouGottaBeKidding.org)