NC Launches Social Marketing Campaign Targeting “On the Go” Recycling

Recycle More NC is North Carolina’s third social marketing recycling campaign to launch in 2010. While previous campaigns targeted children (Recycle Guys) and 18-34 year olds (RE3.org), Recycle More NC is designed for the 35-55 demographic that has access to curbside recycling, but may not be recycling away from home. With Recycle More NC, the N.C. Division of Environmental Assistance and Outreach (DEAO) hopes to increase the amount of curbside recycling, but also recycling at work and when people are on the go.

Recycling “On the Go” is more than just finding a bin nearby. It’s about holding onto your empty bottle until you get home, or asking the manager of your favorite restaurant to provide recycling. It’s about keeping that valuable commodity out of the waste stream and into a recycling bin where it can be remade into a new product, like glass bottles or jars.

All three social marketing campaigns are available for use by all N.C. local governments and nonprofit agencies for free. Other out-of-state organizations can use the RE3.org and Recycle More NC campaigns after completing a Memorandum of Understanding with NC DEAO. For more information, please contact Kelley Dennings at Kelley.Dennigns@ncdenr.gov. Follow along on Twitter or Facebook.