Another incentive campaign from Coke – Get Caught Green Handed

August 5, 2010, Charlotte, NC—Coca-Cola and Harris Teeter are joining the city of Charlotte in an effort to promote new recycling bins in the Center City—and those "caught" recycling can win cash, food and drinks.

Building on their successful curbside Recycle and Win program, Coca-Cola and Harris Teeter are launching a Get Caught Green Handed campaign to highlight Charlotte’s 15 new recycling bins in the Center City. An incognito prize patrol will "catch" a person using the new recycling bins and reward the person with a $25 Harris Teeter gift card, as well as a deli sandwich and 20-ounce Coke from Harris Teeter’s uptown store.

Each of the 288 winners over the three-month program will receive a giant “I Got Caught Green Handed” foam hand to show off to co-workers to encourage them to recycle. In addition, Coca-Cola will promote the new recycling bins with vend snipes on hundreds of Coke machines throughout Uptown Charlotte and on posters in food outlets and in office break rooms.

“Coca-Cola is proud to be a part of this fun and exciting partnership with Harris Teeter and the City of Charlotte to promote uptown recycling,” said Lauren Steele, VP Corporate Affairs for Coca-Cola Consolidated. “Our curbside Recycle and Win program was very successful in promoting residential recycling and creating recycling opportunities in Uptown is the next logical step.”

“Harris Teeter is excited to participate in this new partnership designed to increase recycling in Uptown Charlotte. Programs like Get Caught Green Handed engage consumers in a fun way and help build positive recycling habits,” said Jennifer Thompson, Harris Teeter director of communications. “We look forward to rewarding winners in the Get Caught Green Handed promotion with a $25 gift card, a free sub sandwich and 20 oz Coke product at our Uptown location at our 325 West Sixth Street location.”