Check out this commercial from Jack in the Box and then read Nedra’s blog and the comments from others. What do you think? I am kind of torn on this one.
I must admit that I laughed at the commercial but can understand her objections to it also. I have been doing focus groups for RE3.org’s recycling commercials and have heard so many conflicting comments. Some love “Epiphany,” and others think it’s sexist. Most people laugh at “Tag,” but a few comments have said it condones violence. When trying to decide which commercials to air I have been told that you will never please everyone. I think the Jack in the Box commercial had a targeted audience for which it is probably well suited. I would like to think the same thing about our RE3.org commercials.