In July 2007, Harris Interactive released the results of a Harris Poll of 2,372 adults surveyed online and found that one-quarter of those surveyed still recycle nothing at all in their home.
Contrary to the popular belief that younger generations are more likely to recycle, their findings indicated it was not the case. Thirty percent of Echo Boomers (those aged 18 to 30) recycle nothing, compared to 19 percent of Matures (those aged 62 and older). This is why the RE3.org campaign is so important. We need to engage people of this age. What is a better way than through MySpace and YouTube?
Harris also reported a regional difference in who recycles and who does not. Those in the East and West are more likely to recycle (88% and 86% respectively) than those in the South and Midwest. Thirty-two percent of respondents in the South and 30% of those in the Midwest say they recycle nothing.