RecycleBank is a great social marketing incentive example. At each stop, a truck uses a barcode reader to track the address of the recycling bin and an onboard scale to weigh recycled materials. Households can then go online to check their accounts to find out how much they have “earned.” Rewards are in the form of coupons from participating stores. [Adapted from the CRA Training Manual]
Philadelphia-based recycling awards program RecycleBank recently revealed plans for future national expansion. RecycleBank will expand service to include Massachusetts, upstate New York and Vermont by fall 2007, increasing membership to 100,000 homes by the end of the year. RecycleBank, which currently operates in Delaware, southern New Jersey and Pennsylvania, also announced plans to expand nationally by 2009.
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