RE3.org Survey Results – Baseball Games, Summer 2008

In the summer of 2008 we held recycling nights at three minor league baseball games throughout North Carolina – the Kinston Indians, the Hickory Crawdads and the Asheville Tourists. We surveyed attendees at each location. Below are the survey results.

51 female, 22 male, 8 no response
Ages ranged from 15-64 (largest group was age 18-34)

1. How do you like to spend your free time?
- Listening to or playing music was the most common way people spend their free time with Watching TV/movies second.
- For the 18-34 year old demographic, music was still the number one thing to do but “hanging out” was the second most popular activity.
- The male respondents noted “Participate in an outdoor activity” as their second preference for spending their free time.

2. How do you get your news and information?
- TV was the most common daily source of news.
- For the 18-34 year old demographic, radio, TV and friends all received equal votes for daily news sources.
- The 50-64 year olds had newspaper down as their preferred method of receiving news.
- The most popular way for female respondents to get the news is by TV but men receive news via the phone or radio more often.
- Males in the 17-24 year old age range are most likely to use the Internet as their daily means of receiving news.

3. Brand recognition
- 43% of all respondents had seen the Recycle Guys before. 16% had seen RE3.org before.
- 38% of males had seen Recycle Guys and 25% had seen RE3.org. 46% of females had seen Recycle Guys and 22% had seen RE3.org.
- At the Hickory baseball game more people had seen the Recycle Guys logo (58%) than in the other communities.

Some interesting insights from this data.
- Tag recycling to music events, festivals, radio shows, CD give-aways etc.
- Incorporate recycling into outdoor activities to reach the male population.
- Newspaper is an appropriate method for an older demographic.
- Phone and Internet is a way to communicate with young males.
- TV advertising that has been used in the Hickory area does help brand the Recycle Guys.


Dodge This! said...

Nice post, RE3. Why were there so many more female respondents than male ones? Seems kind of unusual for a baseball game, but then again, I haven't been to a minor-league game in a couple of decades.

RE3.org said...

We often have more females complete our surveys than males. I think that maybe more females have a tendency to complete surveys and they may also have more of an affinity towards environmental issues. Which is why surveying males is so important to us.

Thanks for your question.