I attended a seminar recently that had relevance to recycling behavior change. You may have heard of “right” and “left” brained learning . . . well, in an ideal world you would like someone to be “whole brained” – meaning they can think, communicate and solve problems using both hemispheres of the brain.
The Herrmann Brain Dominance Model is broken up into four quadrants.
- The “A” quadrant person is more logical, analytical, fact based and quantitative
- The “B” quadrant is an organized, sequential, planned and detailed thinker
- A “C” quadrant person is more of an interpersonal, feeling based, kinesthetic and emotional thinker
- A person in the “D” quadrant thinks holistically, intuitively, integrity and synthesizing
So when creating a message, campaign or commercial, make sure you use all the quadrants.
- Is it realistic and data based?
- Is it reliable and tested/proven?
- What people will be affected and are you sensitive to their emotions?
- Is it holistic and imaginative?
Answering these questions will help create a better message and campaign for your audience using a whole brain approach.