Training: Fostering Sustainable Behavior

October 7-8, 2009 Coastal Georgia Center, Savannah, GA

The cornerstone of sustainability is behavior change. Sustainability requires individuals and businesses to act (e.g., reduce waste, increase water and energy efficiency, and prevent pollution). To date, most programs to achieve these changes have relied upon disseminating information. Research demonstrates, however, that simply providing information has little or no effect on what people or businesses do. But if not through ads, brochures or booklets, then how?

Over the last decade a new approach, community based social marketing, has emerged as an effective alternative for promoting sustainable behavior. On Oct. 7-8, 2009, a one-day introductory workshop and a one-day advanced workshop will be held in Savannah, Ga., with the founder of community-based social marketing, Dr. Doug McKenzie-Mohr. We invite you to attend one or both of these sessions as they will fundamentally change the way you think about program delivery.

If you design or fund programs to encourage individuals or businesses to engage in behaviors beneficial to a sustainable future (such as energy and water efficiency, waste reduction, watershed protection, transportation, etc.), this workshop will have relevance to you.

Introductory - Wednesday, Oct. 7 - 8:30 a.m. - 4:30 p.m. - Cost: $75
Advanced - Thursday, Oct. 8 - 8:30 a.m. - 4:30 p.m. - Cost: $75
2-Day Introductory & Advanced Workshop – Oct. 7-8 - 8:30 a.m. - 4:30 p.m. - Cost: $100

To register, please follow the link below. http://www.sapeloislandnerr-ctp.org/Workshops/

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