TODAY IS THE DAY - The plastic bottle disposal ban takes effect

What will you be doing today in honor of the plastic bottle disposal ban?

MEDIA ADVISORY
RE3.ORG SMART FLASH MOB
N.C.S.U. Brickyard Event Educates About Plastic Bottle Landfill Ban

WHAT: You’ve seen flash mobs on the news and on YouTube; now witness and/or participate in one live. Flash mobs involve a group of people who assemble in a public place to perform an unusual action for a brief period of time. A smart mob is a group of people that behave intelligently through the use of technology usually for societal good.

Members of RE3.org, a state recycling campaign, are staging a flash mob on N.C. State’s Brickyard during the lunch time class break in partnership with N.C. State’s Recycling Office. Did you know that North Carolina recovers less than one out of every five plastic bottles generated in the state, despite hosting some of the largest processors of these materials? The new ban on plastic bottles in landfills is intended to boost the recovery of bottles, in large part to meet the growing demand for these materials.

The N.C. Division of Pollution Prevention and Environmental Assistance designed RE3.org to increase participation in recycling through positive behavior change. In preparation for the upcoming plastic bottle landfill disposal ban that takes effect Oct. 1, RE3.org is hosting multiple events throughout North Carolina. RE3.org hopes to raise awareness about the number of plastic bottles disposed of daily that should otherwise be recycled.

WHEN: Thurs., Oct. 1 – 11:35 a.m.

WHERE: N.C. State’s Brickyard

You can also track our progress in educating citizens by visiting RE3.org’s Facebook page: www.facebook.com/RE3.org.