11.19.2009

VIDEO OF THE WEEK: The Bottle Bank Arcade Machine



This video link came from Pete in Cabarrus County.
Pete recommends this tactic as a great social marketing behavior change tool. What do you think? Communities that have bottle deposit programs and return their recyclables to a reverse vending machine will enjoy this.

Video Introduction:
Many of us return our plastic bottles and cans. Noticeably fewer recycle their glass. Maybe that's because we don't get any money in return, as we do for cans and plastic. Can we change this attitude by making recycling glass fun to do? So you are not just rewarded with a good conscience, you also get a smile.”


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