PepsiCo announced the Dream Machine Summer Recycling Challenge, a national call-to-action asking Americans to commit to recycle every can and bottle at summertime cookouts. The more Americans recycle in Dream Machines, the more support PepsiCo will provide to the Entrepreneurship Bootcamp for Veterans with Disabilities (EBV), a national program offering free, experiential training in entrepreneurship and small business management to post-9/11 veterans with disabilities.
“There are few better times to thank the men and women of the United States armed forces for their sacrifice and service than Independence Day. We are proud that through the Dream Machine initiative, PepsiCo will help many of our veterans receive valuable job training,” said Jeremy Cage, PepsiCo’s head of the Dream Machine initiative. “We kicked off the Dream Machine recycling initiative on Earth Day and we are delighted that so many partners are making – or considering making – the bins available at their locations in cities and towns across the country.”
PepsiCo’s Dream Machine recycling initiative, created in partnership with Waste Management, was developed to support PepsiCo’s goal of increasing the U.S. beverage container recycling rate from 34 percent to 50 percent by 2018. According to research conducted by Keep America Beautiful, only 12 percent of public spaces are equipped with recycling receptacles, highlighting the clear need for greater public access to recycling bins. PepsiCo has formed partnerships that will make the kiosks available in a number of highly trafficked public locations across the U.S., including more than 150 Rite Aid stores across North Carolina.
North Carolina has been an early adopter of the program, providing access to the greatest concentration of Dream Machines in the country, to date.
"With the need to create green jobs and recover valuable materials, North Carolina has dedicated itself to driving innovative recycling programs," said Scott Mouw, chief of Community and Business Assistance, N.C. Division of Environmental Assistance and Outreach. "The Dream Machine initiative provides a terrific way to make it more convenient for people to recycle on-the-go and an appealing rewards program to incentivize them."
Actress, comedian and author, Aisha Tyler, is lending her voice and talent to the cause with the début of her new cinematic video short, COMMITTED. As writer, director and star of this exciting film, Aisha is hoping to get other Americans as fired up about recycling as she is.
“Recycling has become the green equivalent of flossing your teeth - we all know we should do it, but it takes extra commitment and follow-through, so we tend to avoid it when it’s inconvenient,” said Tyler. “I joined the Dream Machine initiative because it has a great message: recycling can be good for you, the environment and our nation's heroes."
To learn more about the Dream Machine, visit www.facebook.com/DreamMachine.
2 comments:
Aisha Tyler is hilarious! I was excited to try a Dream Machine at a Raleigh Rite Aid a couple of weeks ago. Unfortunately, when I tried to use it, I got a message saying both recycling bins were full, and to contact WM. I would have if a phone number had been listed. Has anyone else encountered a similar problem?
I had a slightly similar experience. I was using one for the first time in Hendersonville, NC last week. I put in a Pepsi bottle and it accepted it just fine. Then I put in a water bottle that was an off brand (maybe K-Mart) and it locked the whole system up. I got the same message saying "Contact Waste Management". I went onto their Facebook page and made mention of the issue, but haven't received a response yet.
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