In April, I went to UNC Charlotte to conduct a survey and focus group about the RE3.org graphics and commercials. The results are:
Favorite to Least Favorite for the graphics:
-Boone to Bald Head
-RE duce, RE use, RE cycle
-Recycle Today
-Proof of an Afterlife
-Find a Bin
-Skateboard
-What’s it to me?
-Blowdryer
Favorite to Least Favorite for the commercials with comments from students included:
-Tag
Q: What did you like about this commercial?
A: Everything. It is realistic, funny and represents the general public. It is also like real life to make fun of others.
Q: How does it keep your attention?
A: Fast paced. Want to know what is going on.
Q: How well does it relay the recycling message?
A: Lazy is the heart of it. It is ironic when they are laughing. This could be a Superbowl commercial.
Q: How do you think the 18-24 year old demographic would respond to this commercial?
A: It is good for this demographic.
Q: How does this motivate you to recycle?
A: It does make you think twice before throwing something away.
-Epiphany
Q: What did you like about this commercial?
A: It is funny, playful and silly. It appeals to guys but girls like it also.
Q: How does it keep your attention?
A: You wonder what it is about.
Q: How well does it relay the recycling message?
A: The message is catchy but it doesn’t explain why we should recycle. Is it still important to explain why?
Q: How do you think the 18-24 year old demographic would respond to this commercial?
A: It would be better for high school students because they are still moldable.
Q: How does this motivate you to recycle?
A: It doesn’t motivate.
-Jerry and Amanda
Q: What did you like about this commercial?
A: The funny face he made at the end. The guy was surprised that recycling was a big deal.
Q: How does it keep your attention?
A: The dialogue keeps your attention.
Q: How well does it relay the recycling message?
A: It doesn’t portray the message well.
Q: How does this motivate you to recycle?
A: Most felt that it did motivate but didn’t explain how.
-Longing Can
Q: What did you like about this commercial?
A: The voice, message and squirrel.
Q: How does it keep your attention?
A: The average viewer doesn’t care about the can. It doesn’t keep my attention.
Q: How well does it relay the recycling message?
A: I resent the guilt message.
Q: How do you think the 18-24 year old demographic would respond to this commercial?
A: It is good for an older demographic – 65 and up.
Q: How does this motivate you to recycle?
A: It doesn’t motivate
-Mobsters
Q: What did you like about this commercial?
A: Liked the Mafia theme but the guy isn’t good with an accent. A person would like this commercial if they liked the Sopranos but everyone can relate
Q: How does it keep your attention?
A: It is corny. You think it is going to be about something else and then they recycle.
Q: How does this motivate you to recycle?
A: It doesn’t motivate.
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